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Gone are the days when posting a product photo was enough. In 2025, the most successful brands are those that provide value—especially through content that educates while it entertains.
This trend, known as “edutainment,” is being used by businesses across industries. Restaurants share recipe tips, realtors explain buying processes, and service providers break down industry lingo in fun, visual ways. The goal is to offer something useful and enjoyable, which leads to better audience retention and deeper engagement.
MJD Marketing Group works with clients to develop edutainment strategies that turn passive scrollers into engaged followers—and eventually, into loyal customers.
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